I recently wrote a video script produced for Australian online marketplace Gumtree, which aims to improve the user experience by encouraging trust and responsibility.

The campaign is called Keep Gumtree Real and features Jason Dundas, whose company Dundas Media helmed production.

The video was executed across social media and Gumtree-owned channels with the hope of recruiting new users and improving the behaviour of those who already engage with the site.


James Walmsley, senior marketing manager at Gumtree, said the campaign aims to bridge the gap between the on and offline worlds. He says, “As a result of being an online marketplace, on occasion people often think they can get away with behaving in a way that they normally wouldn’t in person.

“Keep Gumtree Real is about encouraging buyers and sellers to treat each other as they would in real life and to ensure their experience is as seamless as possible.”

Check out the video here.



Eeeek. We’re almost half-way through 2018.  How did that happen?

Marét is well an truly making her mark as one of Australia’s most exciting singer-songwriters. I’ve written the content for Maret’s new website, and you can check it out here – and make sure you also take a look at the ace video for her debut single Vertigo. 

I’ve also recently collaborated with the super talented and super creative Jason Dundas from Dundas Media to craft the script for a series of irreverent, educational videos for Gumtree Australia about user etiquette.  You can check them out here 

Do you need creative copywriting services? Customer-centric collateral? Well, you’ve come to the right place! Remember, compelling copy can propel your brand further, so if you’re ever ‘stuck for words’, hit me up today; my email is and my digits are 0413 244 102.  

Until next time,

Michael Wilton from Tea or Copy. 

As a copywriter, I get to work on some fun, surprising  – and sometimes educational – projects, and here are recent some highlights.

Ready to ditch that itch? I’ve collaborated with MamaMia to write a video for their brand partner MOOV on the ins and outs of the dreaded head lice. It’s time to remove that stigma and deal with itchy bitsy teeny weeny problem, head on.

Did you know 50% of Australians will be affected by head lice?

This video explains where these tiny critters live, how long they live for (any guesses?) and how they can be swiftly treated. Check it out here.

Need an events specialist? Head to Rizer, the world’s biggest boutique events agency. Based in Australia, the team at Rizer produce highly prestigious, inventive and iconic experiences with a cutting-edge, conceptual approach.

I’ve worked with the ace team to write the invitations for John Symonds’ lavish birthday bash in Monaco late last year, and I’ve helped them refresh their web copy, which you can take a look at here.

This month, I’ve also collaborated with Dundas Media to write a new series of five irreverent, educational videos for Gumtree about the types of behaviour many Aussies exhibit online. These videos aim to give people some reminders about treating people we interact with online the way we’d like to be treated in the real world.

Jason has been directing – and starring in – the videos over the last week in Sydney, and I’ll be able to share them with you over the next month. In the meantime, here’s a shot of Jason literally in the deep end, as he fronts one particularly fun scene.

Credit: Jason Dundas, Instagram @jasondundas

If you’d like to chat about my copywriting, digital copywriting and scriptwriting services, don’t be a stranger. Jump online (hang on, you’re already here!) and email me at or buzz me on 0413 244 102.

Until next month…

Michael from Tea or Copy.

Here’s hoping 2018 has kicked off to an epic start for you.

It’s been a great year so far, and here’s a little of what I’ve been up to.

For starters, I’ve written a video script for Property Connect, a new Aussie company that helps everyone in the rental process (from renters to landlords and real estate agents) manage the painful and often complex process of finding or renting out a property.

We all know renting a property can be a total pain in the butt, but this ace solution puts the power in your hands.

Check out the video here.

I wrote another video for Westpac, whose new Xplor for Schools solution enables schools across Australia enjoy simpler reconciliation, less financial admin to deal with and a paperless office. It also allows parents to pay for their kids’ school fees on the app, instead of having to contend with those pesky invoices that always seem to get lost – or eaten by the family dog!

Check out the video here.

And if that ain’t enough, I’ve also worked with ValleyArm Digital to rewrite and refresh their website. ValleyArm connects creators, content owners and music labels to the world’s digital platforms.

For Digital Rights Management, ValleyArm has the smarts, strategies and expertise to seamlessly manage your digital content in every major territory. For Content Creators, they have the expertise to help you develop content and enable you to connect with networks and brands. As a certified YouTube MCN partner, they lead the way in sharing your content across worldwide digital distribution platforms. No matter what type of content you create, the ValleyArm team is passionate about helping you cultivate a meaningful revenue stream.

Check out the new-look ValleyArm website here.

If you need a video script, website copy, a blog – or even a sick note from your mum –  get in touch with me today!

Michael from Tea or Copy.



We’re hurtling faster towards 2018, and the final few months of the year have been pretty hectic. I’ve been doing lots of copywriting for some fantastic creative agencies, publications and digital learning providers.

You want some highlights? Sure thing.

I’ve written the “back of pack” copy in conjunction with Co-Partnership for A’tivo, a refreshing new Australian aperitif, which is now available in time for summer. If you want to know more about A’tivo, check out this article. 

I reviewed Kesha‘s cathartic record Rainbow for Women In Pop magazine, which is celebrating its 3rd issue. This excellent magazine is making big waves internationally, so make sure you pick up a copy. I’ve also written a 30 year retrospective review of Kylie Minogue‘s debut album….yikes, yes it’s been 30 years.  This record was pivotal in Kylie’s career, so how soes it stack up in 2017? Make sure you check out the magazine in your local newsagent or online for the answer to that, and check out the WIP website for all the latest in female-fronted muzak!

I’ve been writing loads of video scripts for Hustle in Sydney, and you’ll see some of those here in the next month or two.

I’ve continued copywriting for Workstar, the digital learning specialists. I’ve written the new eBook, which highlights the leearning trends for 2018? Ready to dive deep into microlearning, xAPI, gamification, AR & VR? Perhaps you need to check out the eBook, which you can download here. 

I’ve written a couple of new websites: one for Advantage, which is the world’s first bagless backpack vacuum cleaner, and one for EmmettGray, which is a mortgage broker and advisor based in Sydney. Again, I’ll be sharing these with you once they’re live, so stay tuned.

See, I told you it’s been a busy month in the world of Tea or Copy.

And remember, if you need any copywriting, copy editing, scriptwriting or even a sick note from your mum – get in touch!

Michael from Tea or Copy.

For the last few months, I’ve collaborated with the exceptional creative team at Hustle Video in Sydney.

We’ve been working on various digital videos for clients as varied as UNSW, Westpac, i-TOUCH and Kaplan.

You’ll see the results of our work soon…in the meantime, if you need a powerful video to tell your story, perhaps it’s time to hustle?

Check out the Hustle website here!

Michael from Tea or Copy.

Sultry and smart, Sydney-based electro-soul artist SAYAH says, “If someone tells me I have to do something, I’ll do the complete opposite!” Possessing an exciting streak of rebellion, SAYAH also exhibits warmth and fragility, and this complex contradiction makes her debut EP Chemically Balanced so arresting and hypnotic.

I’ve recently written SAYAH’s Bio for her management company Volkanik.  She releases her EP early in 2018, which showcases not only her caramel-flavoured vocals, but importantly, both her strength and vulnerability.

Written and produced in collaboration with local luminaries Joel Quartermain (Meg Mac) and David Andrew (Gang of Youths), Chemically Balanced features the intoxicating singles “Bad Drugs” and “Addicts” (which climbed to Number 1 on Triple J’s Unearthed chart and drew immediate comparisons to Ngairre and Amy Winehouse). Inspired by a toxic relationship, SAYAH’s EP is underpinned by a common motif, and she admits, “It was so unhealthy, yet it had this addictive power over me, which is why the theme of addiction features so strongly. At least I was able to channel that experience into this record, and that was vital to my growth.”

Featuring SAYAH’s simmering vocals, disarmingly honest lyrics and intelligent, unnerving production (especially on the powerful “He’s Not Over Me” and “Take A Second”), Chemically Balanced is a soul-baring, confessional EP designed to make every listener feel like a personal confidante. SAYAH says, “If I can get one person that says to me, ‘I know exactly how it feels’, my work is done.”

Check out her new video Bad Drug here.

Michael from Tea or Copy.

SAYAH Tea or Copy

For the last couple of months, I’ve been teaching the Written Communications unit as part of Macleay College‘s Bachelor of Digital Media course. 

It’s been an absolute pleasure teaching a group of young, dynamic and intelligent students who are all hungry to learn about the art of communication. I’m excited to see the projects they deliver over the coming weeks.

Macleay College has recently refreshed its website and branding, and you can check it out here!

Michael from Tea or Copy.

I recently collaborated with Universal Music Australia to write the artist bio for Sydney-based singer-songwriter Alfie Arcuri.

Although he previously spent a decade immersed in the world of architecture, Arcuri is finally where he wants to be, especially after winning last year’s season of The Voice.  He declares, “Being an architect allowed me to be creative, but ultimately, it was a job. Music is my absolute passion, it’s in my blood, and nothing has ever made me feel the way that making music does. This is 100% me.”

Arcuri’s first original single If They Only Knew was a success, exceeding one million video views across Vevo and Facebook. Arcuri has just released a powerful marriage equality single Love is Love, and he says, “The time has come for our voices to be heard. This is much greater than just marriage, this is about acceptance and human rights.”

Check out the music video here:–BEVcVE

Michael from Tea or Copy.



I recently worked with online educator The Left Bank to refresh their digital information pack.

The Left Bank delivers premium, nationally-accredited online digital marketing courses.

I worked with the awesome in-house marketing team to write new copy and source quotes from global thought leaders to inspire and engage the school’s future learners.

If you want to explore digital marketing, head to The Left Bank today and download the information pack.

Michael from Tea or Copy. 


As part of my ongoing work for digital learning consultancy Workstar, I’ve recently written an eBook on xAPI, which is so significant that it will likely reshape the way we record, track, and administer eLearning for years to come. Admittedly, this change will take some time to gain momentum, but all the pieces are in place for this new standard to flourish.

Workstar has embraced xAPI for the last two years and already delivered some exciting projects that have made a tangible business impact for major organisations across the country. If you want to read this eBook, you can download it here. 

Michael from Tea or Copy. 

Time flies. Five years ago this month, I released a book called Name That Song! 

As a friend so kindly pointed out at the time, “Michael, it’s just a picture book.” And he was right. But, still…

Back in 2012, I conceived an idea to create a book featuring 99 pictograms that represented a famous song. The aim of the book is to guess as many of the songs and artists as possible. It’s fun, playful and it combines my love of music and art.

I teamed up with Sydney-based artist Daniel Gray aka Little Gonzales, whose work I’d seen (and purchased) at a couple of exhibitions.

And so, the process began. I wanted to create the book myself, which meant learning the ropes of self-publishing in a pretty quick timeframe. I also had to finance it myself, so I featured it on a crowdfunding site.  To my surprise, I reached my goal.

I also created a book launch in MART Gallery in Surry Hills, where some of the artworks were featured. Several booksellers around Australia stocked the book, and it had a great response.

While the project was pretty stressful, it was also seriously rewarding. I love working on side projects and anything that involves one of my main passions – music – always ends up being super satisfactory.

Can you name the song on the cover?

Michael from Tea or Copy.


Ten years ago, over five million viewers tuned into the inaugural episode of Britain’s Got Talent to witness mobile salesman Paul Potts shuffle up to the microphone to perform his rendition of Nessun Dorma.

For Bristol-born Paul, music was a source of solace from years of bullying, financial hardship, medical setbacks, and lack of self-confidence. This was Paul’s one chance to finally break free from his past. And as his voice soared, Britain – and the whole world – fell in love with his story and incredible talent.

A few weeks later, a record-breaking 12 million viewers saw Paul be crowned the winner of Britain’s Got Talent. His audition of ‘Nessun Dorma’ remains one of the most-watched videos in YouTube history, his debut, multi-platinum album One Chance reached Number One in 15 countries and he’s been invited to perform for Queen Elizabeth II at the Royal Variety Performance on two occasions.

Paul is still touching people’s lives all around the world, and he’s about to release perhaps his most ambitious release yet, On Stage, a collection of songs he’s been inspired by or performed in leading roles – from Broadway to the West End – during his extraordinary career.

I’ve worked closely with Paul’s management company Modest! and written his new bio to celebrate the album’s release. Paul says, “I spent months listening to so many powerful songs and discovering which ones I really connected with. I also had my processional open debuts last year in London and in Szeged in Hungary.  I had great fun in performing the roles of Cavaradossi and Steersman in the productions of Tosca and The Flying Dutchman, and it would be remiss of me to not include pieces that I have performed ‘on stage’”.

Check out Paul’s new record…enjoy!

Michael from Tea or Copy.

As Brian Hughes says in his blog on infographics for Huffington Post “information overload is alive and well and isn’t going away anytime soon.”

With the increased use of emails, social media, and web browsing, we are bombarded with 5 times more information than we were just fifteen years ago. With data, images, and information flying at us from every direction, how do you get your products or services noticed by your target audience?

Well, one of the best tools is infographics, and that’s because they present information in an immediate, visual fashion.

Inforgaphics also include useful information, statistics and data, and they’re easy to share on platforms like Facebook, Twitter and LinkedIn and Pinterest.

Infographics are great for content marketing because they are fun and easy to digest, which increases the likelihood they’ll be noticed, and they enable companies to present engaging content to their target audience that directs them to their site and products.

Here’s an infographic I recently created for Australia’s digital learning provider Workstar on the effects of good – and bad – customer service.

Michael from Tea or Copy.



Women Rule.

Women are celebrated in the new publication Women In Pop, which celebrates the fearless females who have changed the landscape of music.

Edition 2 features Beyonce on the cover, and some fantastic features on Chrissie Hynde from The Pretenders (who is touring Australia with Stevie Nicks later this year) and Alison Moyet, who’s just released her 9th solo album Other. 

This edition also includes some reviews that I’ve written: Tina Arena‘s new Greatest Hits collection and LA-based artist Tanarelle’s soulful debut album 11:11.

Ms Arena once called me a very rude word (possibly the worst one imaginable) when I worked at MTV in the early 2000s, but that hasn’t stopped me from appreciating her as one of Australia’s finest singers.

Arena has experienced a tricky relationship with the Australian media and the record industry, most probably because she’s straight-talking, fiesty and has always marched to the beat of her own drum. As a woman in the music industry, her brashness is frowned upon.

Although she was finally recognised with an ARIA Hall of Fame Award in 2015, a typically mouthy Arena blasted the ageist, sexist radio programmers for their lack of support in a speech that has been hailed as one of the best in the awards’ history. Arena pleading with the powers-that-be to “continue to support Australian music and base your playlists on the quality of the song and not the age of the artist”, before adding in no uncertain terms, “we will decide when it’s time to stop.”  Arena also acknowledged “the women in their forties still in the game in a big way”, name-checking Madonna, Jennifer Lopez, Kylie Minogue and Annie Lennox, imploring them to “keep doing what you’re doing ladies.”

She’s a cool chick, and you can read my review of her new collection in Women In Pop now. Enjoy!

Michael from Tea or Copy. 


Being charged with a traffic offence can be a very stressful experience. In NSW, traffic offences are treated very seriously, and the consequences can be very expensive, and sometimes even cost you your licence.

Hopefully, you’ll never find yourself on the wrong side of the law. However, if you do, here’s a blog I recently wrote for Sydney legal firm Osborn Howell. Get yo’self outta trouble!

Michael from Tea or Copy.

Around the world, more and more businesses are agile, which means business owners are now using virtual offices.

There are several shared or virtual offices in inner city locations in Australia’s capital cities, and I recently wrote a blog for Sydney’s Anytime Offices which outlines some legal requirements and answers some questions that many business owners have. Have a read here.

Michael from Tea or Copy.

Swedish singer/songwriter Tove Styrke has followed up her excellent 2015 album Kiddo with a super-catchy new single ‘Say My Name’. If you’re a Tove fan, you’ll know she also released a song called ‘Call My Name’ in 2010, and she says, “it’s kinda funny, because no one actually knows how to say my name properly!” In case you’re wondering, it’s Tuuur-Vey.

I recently had a chat with Tove for Women in Pop magazine, and you can check it out here.

Michael from Tea or Copy.

Apart from writing websites, video scripts, media releases, social posts and features, I also write blogs for a range of businesses around Australia.

If you don’t already know, content is king and blogs are a valuable tool for engaging and educating your current – and potential – clients.

If you’d like to know the ins and outs of recovering debt, check out this blog I wrote for Sydney virtual law firm LawBase. 

Michael from Tea or Copy.


Do people get involved with Flashback Friday? Is that still a thing?

Here’s one, anyway.

Five years ago – eeeek – Kylie Minogue returned to Australia for a series of lo-fi, low-key shows as part of her Anti Tour.

Featuring incredible B-sides, rarities and album tracks – and not a feathered boa in sight – it was Kylie at her most authentic.

On the eve of the 30th anniversary of her breakthrough debut hit Locomotion, Ms Minogue is in the studio at the moment recording her new album.

While we wait for that, check out my review here of Kylie’s Anti Tour on the UK review site MusicOMH. 

Everyone loves a pun!

In all seriousness though, property is still big business across Australia, despite some experts predicting a ‘softening’ or a or ‘correction’ of the market. In the first week of June, another flood of listings on the weekend meant Sydney set a new record for auctions in June with 789 homes auctioned, and 74.3 per cent of those sold.

I recently crafted copy for Northside Realtors, a boutique agency committed to achieving outstanding results for clients on the Lower North Side of Sydney.

I’ve written profiles of the suburbs that Northside Realtors specialises in, so if you’d like to learn more about North Sydney, check this out.

Michael from Tea or Copy. 

An astonishing $US150 billion has been spent alone on employee learning in the United States in 2014, and that figure has increased every year since.

Globally, high-performing organisations understand that continuous learning and development is critical for their success.  ‘The Great Place To Work Guide to Greatness’, the annual report that analyses the FORTUNE 100 Best Companies to Work For, highlights the fact that the 100 best companies are committed to employee development as a strategic priority.

I’ve been continuing my work with Workstar, Australia’s most innovative learning consultancy, and if you’d like to discover more about L&D in the workplace and why it’s important to continue innovating, check out this blog I’ve written.

Michael from Tea or Copy.


I recently collaborated with Sydney-based building specialists Building Foundations to create the copy for their new website.

Building Foundations is one of Sydney’s most respected, versatile and creative builders of beautifully-designed, superior quality living spaces.

Specialising in residential and commercial custom building, renovations, extensions and modifications, the business is renowned for its uncompromising quality, attention-to-detail, and seamless execution.

Building Foundations not only build exceptional homes; they also build exceptional relationships.

Take a look at their incredible transformations and projects here:

Michael from Tea or Copy.

Women In Pop.

It’s the name of a new magazine dedicated to fearless females in the world of muzak.

The first edition features … ummm…. features on Madonna, Blondie, Rihanna, KLP and Jackie Tech.

The magazine is glossy, colourful and treats female musicians with the respect they deserve. I’m proud to have contributed reviews and features for this issue, so make sure you get out there and support music – and especially females in music – by purchasing a copy.


Michael from Tea or Copy.


Van Halen is one of the loudest, most epic bands on the planet. And, yes, the boys had a reputation for being the most badly behaved! That legendary reputation was confirmed for me five years ago by Ted Cohen, the man responsible for making sure no one died keeping them in check on tour in the 70s and 80s.

If you want to read more about their wild antics, check this article I wrote for LA Weekly back in 2012 just as the band were in the midst of a mammoth comeback tour:

Michael from Tea or Copy.



In my former life, I was a television producer, director and writer, working with a bunch of awesome production companies in Australia and the UK.  I’ve recently been tempted to dip my toes back into the land of TV, only because it means I’d get to work with some former friends and colleagues … and a stellar line-up of talent on the new series of The Voice. Over the last month, I’ve conducted interviews with this year’s coaches Seal, Delta Goodrem, Kelly Rowland and of course Boy George.

Check out the coaches in action here, and the series airs on Monday night on Channel 9, so make sure you check it out. Oh, and here’s me and Mr George!

Michael from Tea Or Copy.



I’ve crafted the copy for Workstar’s limited-edition Manifesto.  It features some beautiful photography alongside the Workstar ethos, and if you’d like to get your hands on one, head to to request one!

Michael from Tea Or Copy.

For the last 18 months, I’ve been working closely with Australia’s leading eLearning provider Workstar to help communicate their message through a series of blogs.

Here’s one of the latest I’ve written on the topic of developing the all-important art of empathy. This skill is crucial, especially for businesses that prioritise customer service. And as we all know, that should be every business, especially since it’s seven times more expensive to acquire a new customer than it is to keep an existing one.

If you want to learn about empathy, take a read here: 

Michael from Tea or Copy. 

I recently worked with Messy Design studio in Sydney to write a new explainer video for Fluent Retail’s Flex Commerce Cloud, which enables a retail world without boundaries, allowing businesses to confidently integrate a suite of cloud-based solutions that improve the customer journey and provide unrivalled  intelligence.

Take a look.

Michael from Tea or Copy.

“The best brands are built on great stories.”
Ian Rowden, Chief Marketing Officer, Virgin Group

If you don’t have a story you are just another commodity. And one of the best ways to tell your story is through video.

Video content is often more powerful than text communications, simply because about 90% of the information our brains pick up is visual, and human beings process visuals 60,000 times faster than they can process text.

I recently worked with Baxter Studios to write a script for the Australian mining and minerals company Imatech, which is delivering smarter solutions to end global financial waste caused by abrasion and corrosion.

If you want to know about Imatech’s history, culture and achievements, take a look!

Michael from Tea or Copy.



Are you ‘working out loud’?

Now, before you question whether or not you should be upping the ante on your verbal communication skills during business hours, Working Out Loud is an exciting technique that makes people accountable in a supportive forum for any new challenges they want to master.

Working Out Loud is already being embraced in over 20 countries by large corporate firms, universities and humanitarian groups.

If you’d like to read more, read the blog which I recently wrote for Workstar.

Michael from Tea or Copy. 




Crowded House is truly one of the most revered acts in Australian music history.

To celebrate their iconic performance at the Sydney Opera House twenty years ago, the group performed 4 sold-out gigs at the same venue this week.

The band was also finally inducted into the ARIA Hall of Fame on November 23rd, and I wrote and produced the package that accompanied their induction.

Take a look!

Michael from Tea or Copy. 


I recently wrote a series of video scripts for Australia’s leading financial institution Westpac.

Westpac is committed to nurturing its business leaders, and this video explains the brand new leadership program that the company has developed.

Michael from Tea Or Copy



Do you have some valuable, interesting statistics to share with your customers?

But, are you struggling to communicate them in an interesting, attractive way?

Have you ever thought of using an infographic?

Infographics turn often dry facts and figures into a compelling visual language for your clients, and will really make your audience take notice.  

I love the challenge of researching and compiling facts and figures for infographics, and you can view one I researched for Australia’s premier eLearning company Workstar right here:

Michael from Tea Or Copy


I’ve been working with a Sydney creative agency to craft copy for a range of exciting digital campaigns for Australia’s biggest airline, Qantas. 

If you’re seeing digital banners for Qantas travel on any of your devices lately, you know where they came from.

Happy travelling!

Michael from Tea Or Copy


I specialise in writing blogs for various companies, including Australia’s leading eLearning provider, Workstar.

Blogs help companies engage with their audiences, educate their readers and also increase their websites’ Search Engine Optimisation. If you’ve got something to say, say it!

Here’s the latest Workstar blog:

Michael from Tea Or Copy


Screen Shot 2016-08-21 at 8.37.06 pm

I recently collaborated with a Sydney digital agency to create a two-page advertisement for the Central Coast’s newly refurbished Imperial Centre.

Check it out below!

Michael from Tea Or Copy



Sydney producer, film director, creative artist and musician J Motor is making big waves not only locally, but also overseas.

His first single Jungle Daze was featured on MTV‘s reality show The Challenge earlier this year, and last week his new track Meet In The Sky was featured on the show’s finale.

Also, Jungle Daze is currently sitting at Number 14 on the Billboard Spotify Viral 50 chart.

I have written his new Bio and if you want to read more about this inspirational fella, head to:

Michael from Tea or Copy

Screen Shot 2016-08-17 at 10.12.53 am


I’ve been working with Jason Dundas for over a decade now, first in the capacity as his writer and producer during his stint as MTV Australia‘s resident VJ, and for the last few years, as his communication strategist for his various projects around the globe.

I wrote the website for Jason’s fitness range Dundas Fit in 2015, and since his announcement that he will host of The X Factor Australia, alongside his work as David Jones’ menswear ambassador, his Bio needs a refresh, so here it is!

Michael from Tea Or Copy

Screen Shot 2016-07-27 at 9.25.58 am

Did you know that Australia has one of the highest rates of skin cancer in the world, and it’s estimated that two-thirds of Aussies will be diagnosed with skin cancer in their lifetime? 

Did you also know that the dangers of the sun’s rays are significantly higher for infants?

This is because babies’ skins are much thinner than adults’ and absorb UV rays more readily, allowing them to pass through to their delicate tissues. Also, babies are also more vulnerable to sun damage because their skins contain a much lower percentage of melanin, the body’s natural defence against the sun.

So, while many parents use muslin covers to shield their baby’s skin, they are thin and porous, meaning that UV rays can easily pass through. In fact, independent tests show normal muslin wraps provide zero protection against the sun.

To combat this problem, Sydney mum Natasha Jacquot has spent the last seven years developing a range of sun protection baby covers, which are officially rated UPF 50+, the highest sun protection category in Australia.

As the creator of musluv, Natasha is truly passionate about protecting the precious skin of as many babies as possible. I helped communicate Natasha’s new venture to the world…check it out!

Michael from Tea or Copy

Screen Shot 2016-07-22 at 3.55.39 pm



Irish singer Róisín Murphy, the former singer from Moloko, is probably best known for her global smash ‘Sing It Back’. 

However, Róisín has been making quirky pop for the last decade as a solo artist. She’s been highly prolific over the last 3 years, cuminating in the release of her latest LP Take Her Up To Monto.

I regularly write music reviews for Rolling Stone magazine, and here’s my take on Róisín’s record.

Michael from Tea or Copy

Screen Shot 2016-07-21 at 8.04.20 am


While I know my way around a snappy social post, I also loves to research in-depth content by writing blogs and white papers for various companies throughout Australia.

I recently researched a fascinating study for Australia’s leading eLearning specialist Workstar around the 6 Key Learning Trends In Learning and Development, and based on my findings, it’s imperative that business leaders are prepared for the influx of a new, disruptive generation: millennials.

You can read the full report at

Michael from Tea Or Copy

Screen Shot 2016-06-29 at 2.57.15 pm


Apart from copywriting, I also proofread content; everything from PhD submissions to retail catalogues (such as this Optus Business brochure).

When your content contains sloppy spelling, poor punctuation and glitchy grammar, your customers will not take you seriously.

So, if you need your work proofread and edited, get in touch!

Michael from Tea Or Copy

Screen Shot 2016-06-29 at 2.55.22 pm

Vocal powerhouse and pop chameleon Cyndi Lauper has released some excellent material over the last four decades, but her latest, Detour, may surprise a few people.

It’s an album of country classics, and while some songs are great – and some are not-s0-great – the biggest surprise about this project is the art direction. Why would such an iconic visual artist ever approve this cheap-as-chips album artwork?
Screen Shot 2016-07-21 at 8.19.06 am


Try and avoid looking at this Photoshop disaster for too long…and check out my review for Rolling Stone here:

Michael from Tea Or Copy

I write social media posts and strategise social campaigns for a range of companies around Australia.

I recently created social media messaging for a group of shopping centres in regional NSW, helping them engage with their customers and to build awareness of their retailers’ activities.  Here’s an example below for the Imperial Centre in Gosford NSW.

It doesn’t hurt to be social 🙂

Michael from Tea Or Copy

Screen Shot 2016-06-20 at 2.29.42 pm



I have over a decade’s experience writing scripts for television and corporations across the country.

In my latest scriptwriting project, I have written and produced an explainer video for Australia’s leading experiential eLearning provider Workstar.

eLearning is fast becoming the most effective form of training employees in large organisations to help them align to a common purpose; if you want to know how Workstar’s superior learning techniques stand out from the pack, take a look at this video:

Screen Shot 2016-05-27 at 11.58.54 am

Michael from Tea Or Copy

Beyonce is the queen of Visual Albums! However, Visual Bios are also a fantastic technique to communicate a strong, powerful message.

I have been working with Jason Dundas to craft the copy for his latest Bio, which merges beautiful graphic design and word workmanship.

Currently based in LA, Jason is not only working for Channel 9’s Getaway, but he’s also been drafted as a Special Correspondent for ET (where he’s interviewed Johnny Depp, Madonna and Hugh Jackman), he’s hosted a dance reality format for MTV which was syndicated in 30 countries, and he hosted over 400 episodes of VH1‘s flagship program Big Morning Buzz live from Times Square in NYC.

Jason is also the ambassador for Australian retail giant David Jones, and he’s just launched his own range of men’s activewear, DundasFit. If that ain’t enough for this eternally active go-getter, Jason is about to embark on some thrilling new projects. All will be revealed soon!

Screen Shot 2016-05-23 at 11.02.14 am

Michael from Tea Or Copy


Blogs are a fantastic way to engage with your customers, educate new visitors, and to boost your all-important SEO.

I have recently written an almighty 3,000 word blog for Dennis Family Homes on the 21 mistakes to avoid when devising the floor plan of your new home. Who knew that building a new home could present so many variables, and so many outcomes!

Look out for it on the Dennis Family Homes website shortly…

Michael from Tea Or Copy

Screen Shot 2016-05-26 at 11.17.51 am

I have been working with a local digital agency to craft eDMs and social media posts to promote the new range of Predator gaming equipment, released through Acer.

The new movie Warcaft The Beginning is aligned with the promotion, so look out for the social posts throughout the next month. It’s going to be a killer competition!

Michael from Tea Or Copy

Screen Shot 2016-05-09 at 4.40.22 pm

One day I’m crafting communications for major corporations; the next I’m writing Bios for Australian entertainers!

The latest Bio I’ve written is for Nathaniel Willemse, who first tasted success in Australia by sailing through to the Top 6 of The X Factor with his soulful, soaring vocals. He later achieved two Top 5 singles and a Top 5 debut album. 

After touring around the country, headlining the Soulfest festival alongside r’n’b superstars Maxwell, D’Angelo and Musiq Soulchild, and performing live with Mariah Carey, Nathaniel is embarking on the next stage of his career.

He’s now a global citizen with global aspirations, and we’ll be watching closely to see his career evolve!

Michael from Tea Or Copy

Screen Shot 2016-05-05 at 11.04.19 am

Apart from writing explainer videos, I also write case study video scripts.

Australia’s premier eLearning specialist Workstar has worked closely with McDonald’s to develop a range of training solutions that have enhanced the performance of its employees nation-wide.

Workstar has produced some powerful results for McDonald’s, affecting real behavioural change amongst Australian restaurant managers. In this video written by me, which was used at a global McDonald’s conference in the United States, you’ll be able to discover their award-winning approach.

Michael from Tea Or Copy


Apart from writing web copy, blogs, brand stories, explainer videos and infographics, Michael from Tea Or Copy also writes reviews regularly for Rolling Stone magazine.

Pet Shop Boys have just released a new record album called SUPER, and apart from featuring some beautifully designed artwork by Farrow in London, the music is pretty banging!  Before you listen, read the review here:


Screen Shot 2016-04-04 at 1.19.16 pm

Blogs are an excellent way to educate your readers about what you do, to drive traffic to your website, boost your SEO, develop better customer relationships and position yourself as an industry leader.

As a leading Sydney copywriter, Michael Wilton from Tea Or Copy has been busy writing blogs for Australia’s award-winning eLearning provider Workstar. Check out their website and there, you can also read some of the blogs we’ve been working on, including the latest on integrating gamification into the workplace.

Screen Shot 2016-03-15 at 11.00.43 am




Real estate is hot news in Sydney, and if you’re in the business of property, it’s crucial to communicate your services crisply. As a leading Sydney copywriter, Michael Wilton from Tea or Copy recently crafted copy for NorthSide Realtors, who have re-designed their website. Check out some of our work below:

Screen Shot 2016-03-10 at 3.20.35 pm Screen Shot 2016-03-10 at 3.19.38 pm

With over 15 years’ experience writing scripts for live programming, documentaries and reality shows, Michael Wilton from Tea Or Copy also specialises in writing explainer videos for a variety of companies around Australia.

He recently wrote a series of scripts for the Commonwealth Bank of Australia,  one of which highlighted phishing. No, not fishing, but rather, the fishy behaviour used to wrangle money out of unsuspecting individuals….stay safe everyone!

Take a look :

Screen Shot 2016-03-08 at 8.20.48 am

Michael from Tea Or Copy has been keeping himself out of trouble writing web copy, blogs, white papers and video scripts for Workstar, Australia’s premier and award-winning eLearning provider.

Workstar is an innovative company that delivers superior strategies and learning tools for businesses where sales, customer service and culture are a priority.

Take a peek at their website 

Screen Shot 2016-02-16 at 1.33.06 PM

Sydney copywriter Michael Wilton from Tea Or Copy has been working with Identity PR to create a new Bio for Australia’s most controversial comic, Joel Creasey. 

Comic legend Joan Rivers once exclaimed of Joel: “He’s a f**king star! I love him!” 

Joel first attempted stand-up comedy at age 15 in his hometown of Perth, and now at the age of 25, his intelligent social and political observations, outrageous wit, pop-culture expertise and unrivalled story telling abilities have already won the “Acid Tongue Prince” a legion of fans around the globe.

The mischievous and motor-mouthed comedian has delivered each of his ruthlessly witty sold-out shows to audiences across Australia, winning multiple award nominations and 5 star reviews in every city, with the Sydney Morning Herald gushinghe’s a confident storyteller – energetic, concise, but conversational – with a ruthless wit and an infectious oh-my-god enthusiasm.”

Joel has also toured internationally with the prestigious Melbourne International Comedy Festival Roadshow, and he’s toured throughout the United Kingdom, The United States, Canada and Asia.

Screen Shot 2016-02-16 at 1.32.47 PM

Editors receive hundreds of Bios every week, so it’s critical that each one is unique, snappy and relevant.

Michael from Tea Or Copy has oodles of experience crafting copy for a variety of record companies, publicity departments and entertainment divisions, so if your artist Bio need a refresh, or if you require a brand new one – you know where to find us!

Michael from Tea Or Copy has worked with Sydney agency Co-Partnership to develop the brand story for the Australian wine company The Hidden Sea.

The company’s vineyard lies on the Limestone Coast of South Australia…and millions of years ago, the land was inhabited by a museum of marine life, including a whale, which now lies at the bottom of the vineyard.

Acclaimed New York artist Jon Contino has illustrated the incredible imagery to accompany this mysterious and compelling story.

Check out the narrative at


Screen Shot 2016-02-14 at 9.41.11 PMScreen Shot 2016-02-14 at 9.41.34 PM

Michael from Tea Or Copy recently crafted all communications for NBN‘s handy business portal. It includes a step-by-step guide to connecting to the NBN as well as lots of handy tips for maximising the potential of small to medium businesses.

Check it out here:


How’s this for a story?

Over the last 5 years, Dutch artist Mr. Probz has been shot, burgled, and had his apartment burn down in a fire. Oh, his song ‘Waves‘ also topped the charts in over 51 countries.

Michael has just written his bio for Australian media. Let’s just hope his run of personal bad luck ends very soon, and that the hits keep on coming!

Screen Shot 2016-01-29 at 9.05.23 PM

6ft6 is a fantastic company that produces delectable wines, and unlike most wine companies, the brand is creating a lighthearted and irreverent conversation around its unique name on each bottle label.

Michael from Tea Or Copy has been busy developing some fun phrases around height for the brand, and you’ll see these in your local bottle shop very soon, right around Australia!


Woof! Michael from Tea Or Copy is a big fan of four-legged furry friends. He’s written the web copy for Happy Tails, Sydney’s most excellent dog walking service. At Happy Tails, every dog does have its day.

Check out the website at Screen Shot 2016-01-18 at 8.01.09 PM

Michael from Tea Or Copy recently wrote scripts for a series of online animated videos for the Commonwealth Bank of Australia.   Online security seems very obvious, and sometimes we can be lazy about it, but it’s important to keep yourself protected!

Click the link to see one of the videos on protecting your privacy. 



Screen Shot 2016-01-05 at 8.51.42 AM



The Explorer Of The Seas is the largest megaliner to be based on Australian shores, and Sydney copywriter Michael Wilton Tea Or Copy has been busy writing the script for Channel 9‘s upcoming 1 hour special on this big beauty, which features 17 pools, a surfing simulator, a rock climbing wall, a basketball court, an outdoor cinema and world class restaurants.

Look out for the Channel 9 special in January, but in the meantime, check out this stunning cruiseliner below. Screen Shot 2015-12-08 at 9.58.17 PM

Tea Or Copy is currently devising branding and web copy for new Australian men’s skin, beard and haircare range, Beast Beard.

Beast Beard is dedicated to ensuring every man in Australia has hydrated, fresh skin and a perfectly polished beard.

An Australian-owned company, they only use organic oils to craft high-performance products for their fellow brothers. They’ve spent countless hours extracting and developing the most effective, nourishing and beastly blends to ensure you consistently keep clean and mean. They know that every man is different, so whether you need to you tame the beast or if you have a desire to unleash your inner beast, rest assured that Beast Beard is best.

Check out their website at 


Screen Shot 2016-02-16 at 2.10.55 PM

Tea Or Copy has been writing a lot of press releases lately, including one for Jason Derulo‘s upcoming Australian tour. The release has been appearing on various websites, including Ticketek‘s.

Screen Shot 2015-11-14 at 4.04.34 PM

Tea Or Copy was engaged by CSR to research and write a video script on the origins of its Coconut Blossom Sugar. This educational promotional tool for CSR was shot in Indonesia. Take a look!



McDonald’s is always re-inventing itself with new menus and new crew roles.

Tea Or Copy has written this website to communicate the core values of Macca’s, and the large variety of restaurant roles available around Australia:


Screen Shot 2015-10-24 at 9.30.27 PM

90% of information transmitted to the brain is visual, half the brain is dedicated to visual function and, importantly, the eyes are a physical extension of the brain.

With this in mind, it’s no wonder that infographics have more than doubled their presence online over the last few years

Infographics are a visually compelling communication medium that contain a mix of design, writing and analysis. When done well, they can can communicate complex data in a visual format that is potentially viral.

They take deep data and present it in a visual shorthand.

Using an infographic in your marketing or communication strategy is one efficient way of combining the best of text, images and design to represent complex data that tells a story that begs to be shared.

Infographics are attractive, easily viewed, create brand awareness, increase traffic, benefits Search Engine Optimisation, and display your knowledge and position you as an expert on your specialty field or business. 

Tea Or Copy specialises in researching, writing and assisting in the creative conception of infographics.

Here is an infographic we’ve researched and structured for Australian e-learning leader Workstar on the cost of poor customer service:

Screen Shot 2015-10-19 at 2.41.16 PM


Press releases are a crucial component of any promotional or marketing campaign. However, so many press releases contain spelling mistakes, sloppy structure and an unclear message. A press release is designed to attract press, but if they’re poorly communicated, journalists are not as likely to respond to them and pro-actively promote your product or service. An unprofessional communications strategy will simply make you look unprofessional.

We have written a series of press releases for a variety of publicity and marketing companies, and one of our most recent unveils Heineken‘s brand new integrated campaign ‘The Catch‘ to celebrate the release of the brand new James Bond movie, ‘Spectre‘.

If you’d benefit from having an exciting, well written press release, please get in touch, and keep a lookout for the epic ‘The Catch’ campaign which is running nationally now.

Screen Shot 2015-10-06 at 4.24.08 PM




Tea Or Copy recently researched and wrote a series of instructional video scripts for iconic Aussie brand Selleys.

We’re not going to lie: we don’t know much about home repairs and we’re not a bunch of handymen, but what we can do is comprehensively research any topic and communicate it clearly, in any tone of voice. Tone of voice in copywriting and scriptwriting is crucial, and for this series, we made sure we adopted the laconic, laid back – but can-do-anything – Aussie male attitude.

For Selleys, we wrote scripts on how to fix a leaking shower screen, how to install a bathroom vanity, how to install skirting boards, how to fill a small hairline crack, how to fill gaps between skirting boards, how to repair a hole in a plaster wall, how to prepare your wall for painting, and how to build a deck.

If you’re feeling handy, and have a day or two to spare to build a summer deck, check out this video:

Screen Shot 2015-10-18 at 12.20.42 PM

It’s no secret that we love music, and it’s always a joy to review new records for the holy bible, Rolling Stone.

This month, Tea Or Copy’s Michael Wilton has reviewed the new Hurts album ‘Surrender’.

So, the big questions is: have these masters of melodrama made another great record?

Well, here’s a link to the review:

Alternatively, you can just read it here 🙂


Broody, angular and self-conscious, Hurts are truly committed to resurrecting the art of pompous pop. While their debut, 2010’s Happiness, was a stylish homage to new wave synth, its follow-up, Exile, ventured into darker territory.

Surrender veers from pop to rave to rock, and lacks the tight conceptual direction of their earlier records, but there’s a sense of theatricality that underpins the entire album. “Rolling Stone” ramps up the drama, replete with lyrics like “In Belarus she was a vespertine, she danced the go-go for the bourgeoisie”.

The title track features a flourish of female vocals, while the over-the-top arrangement of “Wish” is as equally ridiculous as it is brilliant.

Screen Shot 2015-10-13 at 10.15.01 AM

Tea Or Copy likes to get social!

Any successful social media strategy needs to employ the right tone of voice to stimulate engagement, and we’ve written Twitter and Instagram content for clients such as Guvera and PopTarts Australia.

Here’s one we prepared earlier.

Screen Shot 2015-09-30 at 9.52.59 PM


We be digging some hip hip, especially of the Australian kind.

Melbourne artist Ry is kicking goals with his original lyrical content, street-smart style and multi-media ambitions, and we’ve written his Bio, which you can read on his website

Screen Shot 2015-09-30 at 9.21.04 PM


At Tea Or Copy,  we love to write ‘explainer videos’ for any topic, including the good ole game of golf!

Earlier this year, we wrote a series of instructional videos on Golf Science for  7TWO’s weekly program ‘The Bunker’. So, if you don’t want to be a serial slicer, check this out!


Screen Shot 2015-09-29 at 9.14.23 PM


It’s true!

When we’re not writing video scripts, blogs, websites and sick notes from from your mum, you’ll find us listening to a whole lot of music! Here’s one we prepared earlier for Rolling Stone magazine Australia:

Screen Shot 2015-09-28 at 9.39.57 AM

It’s #MusicMonday

For the last few months, we’ve been writing music news for Australia’s premier streaming service, Guvera.

Head to for your fix!



Copywriting is delicious!

But, we also are a big fan of tea. Especially Kombucha tea. We love the simple, meditative art of brewing, fermenting and sipping this wondrous refreshment.

Here’s one of our mothers. We call her Sigourney!



Blogs are an important component of any company’s strategy. Not only do they help a brand engage with consumers, but they are also valuable tools for marketing and for the all-important SEO.

At Tea Or Copy, we love to research and write blog posts for a variety of clients, including Australian eLearning specialist Workstar.

Here’s one we’ve written about the art of empathy within the field of customer service :

Screen Shot 2015-09-22 at 1.32.50 PM


Tone of voice is so important in copywriting, and we’ve worked hard with Jason Dundas to distil his ethos for his brand new venture Dundas Fit.

You can check out our work – and his – at www.dundasfit.comScreen Shot 2015-09-21 at 9.20.49 AM

Based in New York City, Julio Himede is one of the most incredible production designers on the planet. He’s designed sets for every major company from  MTV to Nickelodeon to Logo to ABC, and Michael from Tea or Copy is thrilled to have written his Bio, which you can read on his website Screen Shot 2015-09-20 at 7.22.58 PM