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What’s your story?

“The best brands are built on great stories.”
Ian Rowden, Chief Marketing Officer, Virgin Group

If you don’t have a story you are just another commodity. And one of the best ways to tell your story is through video.

Video content is often more powerful than text communications, simply because about 90% of the information our brains pick up is visual, and human beings process visuals 60,000 times faster than they can process text.

I recently worked with Baxter Studios to write a script for the Australian mining and minerals company Imatech, which is delivering smarter solutions to end global financial waste caused by abrasion and corrosion.

If you want to know about Imatech’s history, culture and achievements, take a look!

Michael from Tea or Copy.

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