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Case Study script

Apart from writing explainer videos, I also write case study video scripts.

Australia’s premier eLearning specialist Workstar has worked closely with McDonald’s to develop a range of training solutions that have enhanced the performance of its employees nation-wide.

Workstar has produced some powerful results for McDonald’s, affecting real behavioural change amongst Australian restaurant managers. In this video written by me, which was used at a global McDonald’s conference in the United States, you’ll be able to discover their award-winning approach.

Michael from Tea Or Copy


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