I recently wrote a video script produced for Australian online marketplace Gumtree, which aims to improve the user experience by encouraging trust and responsibility.
The campaign is called Keep Gumtree Real and features Jason Dundas, whose company Dundas Media helmed production.
The video was executed across social media and Gumtree-owned channels with the hope of recruiting new users and improving the behaviour of those who already engage with the site.
James Walmsley, senior marketing manager at Gumtree, said the campaign aims to bridge the gap between the on and offline worlds. He says, “As a result of being an online marketplace, on occasion people often think they can get away with behaving in a way that they normally wouldn’t in person.
“Keep Gumtree Real is about encouraging buyers and sellers to treat each other as they would in real life and to ensure their experience is as seamless as possible.”
Check out the video here.