Tea Or Copy recently researched and wrote a series of instructional video scripts for iconic Aussie brand Selleys.
We’re not going to lie: we don’t know much about home repairs and we’re not a bunch of handymen, but what we can do is comprehensively research any topic and communicate it clearly, in any tone of voice. Tone of voice in copywriting and scriptwriting is crucial, and for this series, we made sure we adopted the laconic, laid back – but can-do-anything – Aussie male attitude.
For Selleys, we wrote scripts on how to fix a leaking shower screen, how to install a bathroom vanity, how to install skirting boards, how to fill a small hairline crack, how to fill gaps between skirting boards, how to repair a hole in a plaster wall, how to prepare your wall for painting, and how to build a deck.
If you’re feeling handy, and have a day or two to spare to build a summer deck, check out this video: