I recently collaborated with a Sydney digital agency to create a two-page advertisement for the Central Coast’s newly refurbished Imperial Centre.

Check it out below!

Michael from Tea Or Copy



Michael from Tea Or Copy has worked with Sydney agency Co-Partnership to develop the brand story for the Australian wine company The Hidden Sea.

The company’s vineyard lies on the Limestone Coast of South Australia…and millions of years ago, the land was inhabited by a museum of marine life, including a whale, which now lies at the bottom of the vineyard.

Acclaimed New York artist Jon Contino has illustrated the incredible imagery to accompany this mysterious and compelling story.

Check out the narrative at www.thehiddensea.com.au


Screen Shot 2016-02-14 at 9.41.11 PMScreen Shot 2016-02-14 at 9.41.34 PM

6ft6 is a fantastic company that produces delectable wines, and unlike most wine companies, the brand is creating a lighthearted and irreverent conversation around its unique name on each bottle label.

Michael from Tea Or Copy has been busy developing some fun phrases around height for the brand, and you’ll see these in your local bottle shop very soon, right around Australia!


Tea Or Copy is currently devising branding and web copy for new Australian men’s skin, beard and haircare range, Beast Beard.

Beast Beard is dedicated to ensuring every man in Australia has hydrated, fresh skin and a perfectly polished beard.

An Australian-owned company, they only use organic oils to craft high-performance products for their fellow brothers. They’ve spent countless hours extracting and developing the most effective, nourishing and beastly blends to ensure you consistently keep clean and mean. They know that every man is different, so whether you need to you tame the beast or if you have a desire to unleash your inner beast, rest assured that Beast Beard is best.

Check out their website at www.beastbeard.com 


Screen Shot 2016-02-16 at 2.10.55 PM

90% of information transmitted to the brain is visual, half the brain is dedicated to visual function and, importantly, the eyes are a physical extension of the brain.

With this in mind, it’s no wonder that infographics have more than doubled their presence online over the last few years

Infographics are a visually compelling communication medium that contain a mix of design, writing and analysis. When done well, they can can communicate complex data in a visual format that is potentially viral.

They take deep data and present it in a visual shorthand.

Using an infographic in your marketing or communication strategy is one efficient way of combining the best of text, images and design to represent complex data that tells a story that begs to be shared.

Infographics are attractive, easily viewed, create brand awareness, increase traffic, benefits Search Engine Optimisation, and display your knowledge and position you as an expert on your specialty field or business. 

Tea Or Copy specialises in researching, writing and assisting in the creative conception of infographics.

Here is an infographic we’ve researched and structured for Australian e-learning leader Workstar on the cost of poor customer service:


Screen Shot 2015-10-19 at 2.41.16 PM



We’d love to talk you through the way we will deliver your message crisply and concisely. We’ll bring the tea. And, of course, the copy.

Contact Michael at Tea Or Copy on 0413 244 102
Or email us at hello@teaorcopy.com


Thank you! We will be in touch shortly.
Your message has not sent. Please email hello@teaorcopy.com
© Copyright 2018 TEA OR COPY