As a copywriter, I get to work on some fun, surprising  – and sometimes educational – projects, and here are recent some highlights.

Ready to ditch that itch? I’ve collaborated with MamaMia to write a video for their brand partner MOOV on the ins and outs of the dreaded head lice. It’s time to remove that stigma and deal with itchy bitsy teeny weeny problem, head on.

Did you know 50% of Australians will be affected by head lice?

This video explains where these tiny critters live, how long they live for (any guesses?) and how they can be swiftly treated. Check it out here.

Need an events specialist? Head to Rizer, the world’s biggest boutique events agency. Based in Australia, the team at Rizer produce highly prestigious, inventive and iconic experiences with a cutting-edge, conceptual approach.

I’ve worked with the ace team to write the invitations for John Symonds’ lavish birthday bash in Monaco late last year, and I’ve helped them refresh their web copy, which you can take a look at here.

This month, I’ve also collaborated with Dundas Media to write a new series of five irreverent, educational videos for Gumtree about the types of behaviour many Aussies exhibit online. These videos aim to give people some reminders about treating people we interact with online the way we’d like to be treated in the real world.

Jason has been directing – and starring in – the videos over the last week in Sydney, and I’ll be able to share them with you over the next month. In the meantime, here’s a shot of Jason literally in the deep end, as he fronts one particularly fun scene.

Credit: Jason Dundas, Instagram @jasondundas

If you’d like to chat about my copywriting, digital copywriting and scriptwriting services, don’t be a stranger. Jump online (hang on, you’re already here!) and email me at hello@teaorcopy.com or buzz me on 0413 244 102.

Until next month…

Michael from Tea or Copy.

Here’s hoping 2018 has kicked off to an epic start for you.

It’s been a great year so far, and here’s a little of what I’ve been up to.

For starters, I’ve written a video script for Property Connect, a new Aussie company that helps everyone in the rental process (from renters to landlords and real estate agents) manage the painful and often complex process of finding or renting out a property.

We all know renting a property can be a total pain in the butt, but this ace solution puts the power in your hands.

Check out the video here.

I wrote another video for Westpac, whose new Xplor for Schools solution enables schools across Australia enjoy simpler reconciliation, less financial admin to deal with and a paperless office. It also allows parents to pay for their kids’ school fees on the app, instead of having to contend with those pesky invoices that always seem to get lost – or eaten by the family dog!

Check out the video here.

And if that ain’t enough, I’ve also worked with ValleyArm Digital to rewrite and refresh their website. ValleyArm connects creators, content owners and music labels to the world’s digital platforms.

For Digital Rights Management, ValleyArm has the smarts, strategies and expertise to seamlessly manage your digital content in every major territory. For Content Creators, they have the expertise to help you develop content and enable you to connect with networks and brands. As a certified YouTube MCN partner, they lead the way in sharing your content across worldwide digital distribution platforms. No matter what type of content you create, the ValleyArm team is passionate about helping you cultivate a meaningful revenue stream.

Check out the new-look ValleyArm website here.

If you need a video script, website copy, a blog – or even a sick note from your mum –  get in touch with me today!

Michael from Tea or Copy.



We’re hurtling faster towards 2018, and the final few months of the year have been pretty hectic. I’ve been doing lots of copywriting for some fantastic creative agencies, publications and digital learning providers.

You want some highlights? Sure thing.

I’ve written the “back of pack” copy in conjunction with Co-Partnership for A’tivo, a refreshing new Australian aperitif, which is now available in time for summer. If you want to know more about A’tivo, check out this article. 

I reviewed Kesha‘s cathartic record Rainbow for Women In Pop magazine, which is celebrating its 3rd issue. This excellent magazine is making big waves internationally, so make sure you pick up a copy. I’ve also written a 30 year retrospective review of Kylie Minogue‘s debut album….yikes, yes it’s been 30 years.  This record was pivotal in Kylie’s career, so how soes it stack up in 2017? Make sure you check out the magazine in your local newsagent or online for the answer to that, and check out the WIP website for all the latest in female-fronted muzak!

I’ve been writing loads of video scripts for Hustle in Sydney, and you’ll see some of those here in the next month or two.

I’ve continued copywriting for Workstar, the digital learning specialists. I’ve written the new eBook, which highlights the leearning trends for 2018? Ready to dive deep into microlearning, xAPI, gamification, AR & VR? Perhaps you need to check out the eBook, which you can download here. 

I’ve written a couple of new websites: one for Advantage, which is the world’s first bagless backpack vacuum cleaner, and one for EmmettGray, which is a mortgage broker and advisor based in Sydney. Again, I’ll be sharing these with you once they’re live, so stay tuned.

See, I told you it’s been a busy month in the world of Tea or Copy.

And remember, if you need any copywriting, copy editing, scriptwriting or even a sick note from your mum – get in touch!

Michael from Tea or Copy.

I recently collaborated with Universal Music Australia to write the artist bio for Sydney-based singer-songwriter Alfie Arcuri.

Although he previously spent a decade immersed in the world of architecture, Arcuri is finally where he wants to be, especially after winning last year’s season of The Voice.  He declares, “Being an architect allowed me to be creative, but ultimately, it was a job. Music is my absolute passion, it’s in my blood, and nothing has ever made me feel the way that making music does. This is 100% me.”

Arcuri’s first original single If They Only Knew was a success, exceeding one million video views across Vevo and Facebook. Arcuri has just released a powerful marriage equality single Love is Love, and he says, “The time has come for our voices to be heard. This is much greater than just marriage, this is about acceptance and human rights.”

Check out the music video here: https://www.youtube.com/watch?v=Tqg–BEVcVE

Michael from Tea or Copy.



Time flies. Five years ago this month, I released a book called Name That Song! 

As a friend so kindly pointed out at the time, “Michael, it’s just a picture book.” And he was right. But, still…

Back in 2012, I conceived an idea to create a book featuring 99 pictograms that represented a famous song. The aim of the book is to guess as many of the songs and artists as possible. It’s fun, playful and it combines my love of music and art.

I teamed up with Sydney-based artist Daniel Gray aka Little Gonzales, whose work I’d seen (and purchased) at a couple of exhibitions.

And so, the process began. I wanted to create the book myself, which meant learning the ropes of self-publishing in a pretty quick timeframe. I also had to finance it myself, so I featured it on a crowdfunding site.  To my surprise, I reached my goal.

I also created a book launch in MART Gallery in Surry Hills, where some of the artworks were featured. Several booksellers around Australia stocked the book, and it had a great response.

While the project was pretty stressful, it was also seriously rewarding. I love working on side projects and anything that involves one of my main passions – music – always ends up being super satisfactory.

Can you name the song on the cover?

Michael from Tea or Copy.


Ten years ago, over five million viewers tuned into the inaugural episode of Britain’s Got Talent to witness mobile salesman Paul Potts shuffle up to the microphone to perform his rendition of Nessun Dorma.

For Bristol-born Paul, music was a source of solace from years of bullying, financial hardship, medical setbacks, and lack of self-confidence. This was Paul’s one chance to finally break free from his past. And as his voice soared, Britain – and the whole world – fell in love with his story and incredible talent.

A few weeks later, a record-breaking 12 million viewers saw Paul be crowned the winner of Britain’s Got Talent. His audition of ‘Nessun Dorma’ remains one of the most-watched videos in YouTube history, his debut, multi-platinum album One Chance reached Number One in 15 countries and he’s been invited to perform for Queen Elizabeth II at the Royal Variety Performance on two occasions.

Paul is still touching people’s lives all around the world, and he’s about to release perhaps his most ambitious release yet, On Stage, a collection of songs he’s been inspired by or performed in leading roles – from Broadway to the West End – during his extraordinary career.

I’ve worked closely with Paul’s management company Modest! and written his new bio to celebrate the album’s release. Paul says, “I spent months listening to so many powerful songs and discovering which ones I really connected with. I also had my processional open debuts last year in London and in Szeged in Hungary.  I had great fun in performing the roles of Cavaradossi and Steersman in the productions of Tosca and The Flying Dutchman, and it would be remiss of me to not include pieces that I have performed ‘on stage’”.

Check out Paul’s new record…enjoy!

Michael from Tea or Copy.

Women Rule.

Women are celebrated in the new publication Women In Pop, which celebrates the fearless females who have changed the landscape of music.

Edition 2 features Beyonce on the cover, and some fantastic features on Chrissie Hynde from The Pretenders (who is touring Australia with Stevie Nicks later this year) and Alison Moyet, who’s just released her 9th solo album Other. 

This edition also includes some reviews that I’ve written: Tina Arena‘s new Greatest Hits collection and LA-based artist Tanarelle’s soulful debut album 11:11.

Ms Arena once called me a very rude word (possibly the worst one imaginable) when I worked at MTV in the early 2000s, but that hasn’t stopped me from appreciating her as one of Australia’s finest singers.

Arena has experienced a tricky relationship with the Australian media and the record industry, most probably because she’s straight-talking, fiesty and has always marched to the beat of her own drum. As a woman in the music industry, her brashness is frowned upon.

Although she was finally recognised with an ARIA Hall of Fame Award in 2015, a typically mouthy Arena blasted the ageist, sexist radio programmers for their lack of support in a speech that has been hailed as one of the best in the awards’ history. Arena pleading with the powers-that-be to “continue to support Australian music and base your playlists on the quality of the song and not the age of the artist”, before adding in no uncertain terms, “we will decide when it’s time to stop.”  Arena also acknowledged “the women in their forties still in the game in a big way”, name-checking Madonna, Jennifer Lopez, Kylie Minogue and Annie Lennox, imploring them to “keep doing what you’re doing ladies.”

She’s a cool chick, and you can read my review of her new collection in Women In Pop now. Enjoy!

Michael from Tea or Copy. 


Swedish singer/songwriter Tove Styrke has followed up her excellent 2015 album Kiddo with a super-catchy new single ‘Say My Name’. If you’re a Tove fan, you’ll know she also released a song called ‘Call My Name’ in 2010, and she says, “it’s kinda funny, because no one actually knows how to say my name properly!” In case you’re wondering, it’s Tuuur-Vey.

I recently had a chat with Tove for Women in Pop magazine, and you can check it out here.

Michael from Tea or Copy.

Apart from writing websites, video scripts, media releases, social posts and features, I also write blogs for a range of businesses around Australia.

If you don’t already know, content is king and blogs are a valuable tool for engaging and educating your current – and potential – clients.

If you’d like to know the ins and outs of recovering debt, check out this blog I wrote for Sydney virtual law firm LawBase. 

Michael from Tea or Copy.


I recently collaborated with Sydney-based building specialists Building Foundations to create the copy for their new website.

Building Foundations is one of Sydney’s most respected, versatile and creative builders of beautifully-designed, superior quality living spaces.

Specialising in residential and commercial custom building, renovations, extensions and modifications, the business is renowned for its uncompromising quality, attention-to-detail, and seamless execution.

Building Foundations not only build exceptional homes; they also build exceptional relationships.

Take a look at their incredible transformations and projects here:  http://www.buildingfoundations.com.au

Michael from Tea or Copy.


We’d love to talk you through the way we will deliver your message crisply and concisely. We’ll bring the tea. And, of course, the copy.

Contact Michael at Tea Or Copy on 0413 244 102
Or email us at hello@teaorcopy.com


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