“The best brands are built on great stories.”
Ian Rowden, Chief Marketing Officer, Virgin Group

If you don’t have a story you are just another commodity. And one of the best ways to tell your story is through video.

Video content is often more powerful than text communications, simply because about 90% of the information our brains pick up is visual, and human beings process visuals 60,000 times faster than they can process text.

I recently worked with Baxter Studios to write a script for the Australian mining and minerals company Imatech, which is delivering smarter solutions to end global financial waste caused by abrasion and corrosion.

If you want to know about Imatech’s history, culture and achievements, take a look!

Michael from Tea or Copy.



I have over a decade’s experience writing scripts for television and corporations across the country.

In my latest scriptwriting project, I have written and produced an explainer video for Australia’s leading experiential eLearning provider Workstar.

eLearning is fast becoming the most effective form of training employees in large organisations to help them align to a common purpose; if you want to know how Workstar’s superior learning techniques stand out from the pack, take a look at this video:

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Michael from Tea Or Copy


We’d love to talk you through the way we will deliver your message crisply and concisely. We’ll bring the tea. And, of course, the copy.

Contact Michael at Tea Or Copy on 0413 244 102
Or email us at hello@teaorcopy.com


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