Tag: Infographics

As Brian Hughes says in his blog on infographics for Huffington Post “information overload is alive and well and isn’t going away anytime soon.”

With the increased use of emails, social media, and web browsing, we are bombarded with 5 times more information than we were just fifteen years ago. With data, images, and information flying at us from every direction, how do you get your products or services noticed by your target audience?

Well, one of the best tools is infographics, and that’s because they present information in an immediate, visual fashion.

Inforgaphics also include useful information, statistics and data, and they’re easy to share on platforms like Facebook, Twitter and LinkedIn and Pinterest.

Infographics are great for content marketing because they are fun and easy to digest, which increases the likelihood they’ll be noticed, and they enable companies to present engaging content to their target audience that directs them to their site and products.

Here’s an infographic I recently created for Australia’s digital learning provider Workstar on the effects of good – and bad – customer service.

Michael from Tea or Copy.



Do you have some valuable, interesting statistics to share with your customers?

But, are you struggling to communicate them in an interesting, attractive way?

Have you ever thought of using an infographic?

Infographics turn often dry facts and figures into a compelling visual language for your clients, and will really make your audience take notice.  

I love the challenge of researching and compiling facts and figures for infographics, and you can view one I researched for Australia’s premier eLearning company Workstar right here:


Michael from Tea Or Copy


90% of information transmitted to the brain is visual, half the brain is dedicated to visual function and, importantly, the eyes are a physical extension of the brain.

With this in mind, it’s no wonder that infographics have more than doubled their presence online over the last few years

Infographics are a visually compelling communication medium that contain a mix of design, writing and analysis. When done well, they can can communicate complex data in a visual format that is potentially viral.

They take deep data and present it in a visual shorthand.

Using an infographic in your marketing or communication strategy is one efficient way of combining the best of text, images and design to represent complex data that tells a story that begs to be shared.

Infographics are attractive, easily viewed, create brand awareness, increase traffic, benefits Search Engine Optimisation, and display your knowledge and position you as an expert on your specialty field or business. 

Tea Or Copy specialises in researching, writing and assisting in the creative conception of infographics.

Here is an infographic we’ve researched and structured for Australian e-learning leader Workstar on the cost of poor customer service:


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We’d love to talk you through the way we will deliver your message crisply and concisely. We’ll bring the tea. And, of course, the copy.

Contact Michael at Tea Or Copy on 0413 244 102
Or email us at hello@teaorcopy.com


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