90% of information transmitted to the brain is visual, half the brain is dedicated to visual function and, importantly, the eyes are a physical extension of the brain.
With this in mind, it’s no wonder that infographics have more than doubled their presence online over the last few years
Infographics are a visually compelling communication medium that contain a mix of design, writing and analysis. When done well, they can can communicate complex data in a visual format that is potentially viral.
They take deep data and present it in a visual shorthand.
Using an infographic in your marketing or communication strategy is one efficient way of combining the best of text, images and design to represent complex data that tells a story that begs to be shared.
Infographics are attractive, easily viewed, create brand awareness, increase traffic, benefits Search Engine Optimisation, and display your knowledge and position you as an expert on your specialty field or business.
Tea Or Copy specialises in researching, writing and assisting in the creative conception of infographics.
Here is an infographic we’ve researched and structured for Australian e-learning leader Workstar on the cost of poor customer service: